Back to news

Letting Agents Advertising Guidance Published

September 12, 2013 | Company News  

Share this article  

Following the Advertising Standards Authority (ASA) ruling in March, which ruled against a letting agent that had not provided sufficient information regarding fees in their online ads, the Committee of Advertising Practice (CAP) has finally published guidelines for the lettings sector.

The CAP said, “We’ll be closely monitoring ads in all media from November onwards and will consider appropriate follow up action against non-compliant ads from this date.”

The guidance was put together by CAP after discussing the matter with The Property Ombudsman and ARLA, as well as a selection of private landlords and letting agents. Essentially, it says that specific fees must be displayed where there is room. But it does allow leeway if space is limited – for example, in a tweet – so long as fees are mentioned and further details are provided if sought.

Caroline Kenny of the UK Association of Letting Agents said, “We encourage all letting agents to review their property listings across all media platforms before the November compliance deadline in order to ensure they fall in line with the CAP’s guidance.”

 

 

Back to news

You may also be interested in…

HOP in the top 5% of all UK Letting Agent Branches

Company News

13/10/2020

HOP in the top 5% of all UK Letting Agent Branches

Read more  
HOP partners with the official charity partner of Leeds Teaching Hospitals, Leeds Cares

Company News

16/09/2020

HOP partners with the official charity partner of Leeds Teaching Hospitals, Leeds Cares

Read more  
Introducing Union. Luxury student living.

Block Management

Company News

26/08/2020

Introducing Union. Luxury student living.

Read more