Latest Property Portal Seeks to Overthrow Rightmove and Zoopla Duopoly
October 22, 2014 |
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OnTheMarket.com is a new property search service with hundreds of thousands of UK properties to rent, launching in January 2015.
Commentators and agents believe that it has the power to disrupt that duopoly of Rightmove and Zoopla and could become by far the most serious challenger in recent years to the portals duopoly.
Estate and lettings agents all over the UK have already decided to move the advertising of their properties away from one of the current portal leaders and to display them all at OnTheMarket.com, meaning that OTM will become a “must view” place to search for property.
The importance of the “user experience” will be paramount.
OnTheMarket.com boasts a slick, simple, fast and state-of-the-art property search.
No clutter from irritating and distracting third party ads, No spurious online valuation tools, No unnecessary information over-load. Just hundreds of thousands of UK properties to buy or rent at all price points all across the UK.
Every property you’ll see at OnTheMarket.com will be on the market with a locally-based estate or letting agent with expertise on the ground. Property seekers, vendors and landlords alike will have the confidence that they can speak face-to-face with the estate and letting agents who are marketing any of the properties.
As an additional reassurance of the quality of its offering, OnTheMarket.com will be the only portal to be endorsed by both the National Association of Estate Agents and the Association of Residential Letting Agents.
With only 3 months to go before OnTheMarket.com is due to go live, there is already such momentum behind the growth of agent support and already such a buzz around it that one thing is clear: if you’re in the market to move home next January, you won’t see all the properties on the market if you don’t search at OnTheMarket.com.